Cornell Graduation Photography: What I learned in the past 2 years
If you are breaking into photography or want to run your own business, here are some valuable lessons I’ve learned from taking graduation portraits in the past 2 years.
🫡 Manage Expectations
One of the most important lessons is not to overpromise and underdeliver. Trust me, I’ve managed a variety of clients, from parents to people who scheduled last-minute. Set realistic expectations with your clients early on, whether it’s about delivery timelines, editing styles, or the number of photos they’ll receive. If you clearly communicate your process and limits, your clients are less likely to be disappointed.
🧚♀️ Identify Your Audience
When setting your pricing and marketing strategy, it’s crucial to understand your target audience. Are you focusing on volume, offering affordable packages to reach as many clients as possible? Or are you targeting clients who want a premium, customized experience and are willing to pay for it? (Shoutout to my friend Rafael Bitanga for asking me these questions when I first got started.)
Defining your audience helps clarify your brand and offerings, and ultimately attracts the right clients for your business. Trust me, your work will speak for itself ;)
📸 Gear is Secondary
I’ve used a variety of cameras before. While having quality gear is helpful, what matters more is how you make your clients feel. Creating a relaxed and fun atmosphere helps build a personal connection, making your client feel more comfortable and confident. Offering guidance on poses, chatting with them to ease nerves, and hyping them up between shots is where you truly show your professionalism. This leads to better photos and elevates the session beyond just relying on top-of-the-line equipment.
😎 Know Your Worth
Pricing yourself as a photographer can be confusing, especially when friends or peers question your rates. I was told by some that my prices were out of their budget, which made me second-guess my pricing. But I stuck to my rates, knowing that I provided high-quality work and a unique experience. In the end, I was fully booked with clients who appreciated the value I brought and were happy to pay for it. Trust your skill and the value of your services; your ideal clients will recognize it too.
🗣️ Seek Immediate Feedback
Asking for feedback during and right after the session has been a game-changer for me. I show clients the shots on my camera during the shoot, which not only reassures them that we're getting great photos but also gives me a chance to adjust if needed. I also send out feedback forms after delivering the final photos. It is not as effective in terms of response rates, but great for website branding if people respond.
